Forbes: Group Travel to be Hot Trend in 2024

Forbes recently published an interview with Jack Ezon, the founder of the travel consultancy Embark Beyond, in which he cited recent customer survey results which indicate that group travel is surging in popularity. As Ezon notes, "...people are starting to realize the importance of reconnecting with the people they really care about. Travel is the best way to connect to others...it allows you to focus on the now, the present — on where you are and who you're with."

The article states that 61% of survey respondents said they interested in traveling with extended families or a small group of friends next year, and Ezon said that while multigenerational group trips have been popular for a while now, this trend is extending to "groups made up of five or six couples, four or five unrelated families, and even small groups of friends with a common interest."

Read the full article here (limited freeview, subscription may be required): https://www.forbes.com/sites/christopherelliott/2023/12/30/this-could-be-one-of-the-biggest-travel-trends-of-2024